It is a somewhat fanciful notion that there are hundreds of companies out there that are in constant “blue-sky” mode, lazing around on wacky designed chairs in bold-coloured rooms, coming up with great ideas for their brands.
And, what’s more, risk-taking is apparently a lot of fun.
According to Joanna Shields, the international president of social networking site Bebo, their tiny team of around 30 people have often spent months formulating an idea and it has subsequently failed, only for something that was conceived and built in a afternoon has had a massive impact.
The point Shields and others on a panel to discuss social media, including Stefan Lechere at Google, are making is that if brands do not play with fire every now and again how will know if their consumers will embrace it.
My mind goes back to a conversation with a senior executive at one of the UK’s leading multiples travel […]
Published by Travolution Blogger
Continue reading: Travolution@MediaGuardian Summit - Beta-isation of ideas
Related with "Travolution@MediaGuardian Summit - Beta-isation of ideas"
Beta Blog Forwards to Newsletters
Beta Blog Forwards to NewslettersLome, Togo West AfricaFriday, March 16, 2007 I am teasing with my techie from India, I am telling him, - Forwards goes BETA. - I am not sure what Beta means in technical terms, I do know how they mean or use it,[...]
Travolution@MediaGuardian Summit - Quote of the Day
Ben Hammersley, a multimedia expert from GuardianUnlimited, when asked about his reaction to US media giant Viacom and its $1 billion court action against Google/YouTube over copyright infringement: “They are taking a Valentine’s Day card and burning it in front of the person who gave it to them.” Although this came a[...]
Travolution@MediaGuardian Summit - TypingGate scandal
Antony Mayfield from Spannerworks is here and has already got himself into trouble. Our man with the heavy fingers irritated a fellow delegate by bashing away on his laptop during one of the sessions this morning. Word of his dastardly crime is spreading amongst the assembled bloggers in the room. Vecosys.com puts its[...]
Travolution@MediaGuardian Summit - Travel and media face similar challenges
There is no doubt that the mainstream giants are facing many of the same challenges as some of those in the travel industry. The final session of the day demonstrates this is many ways. The heavyweights have finally been wheeled out: Alan Rusbridger (editor of the Guardian), Andy Duncan (CEO of[...]
Travolution@MediaGuardian Summit - Getting the brand out there
The current debate is about advertising and getting brands noticed in the digital age. Representatives from Sony Ericsson, Vodafone, Lateral, Internet Advertising Bureau and Millward Brown are on stage. Douglas Smith from digital marketing agency Lateral suggests three rules for creating strong brands on the web - tips that some online travel[...]
