This week we re-launch our guest blogger programme. Kicking us off is Justin Morshead, chief executive of AdPrecision.
Recently one New York Analyst suggested internet advertising will be worth over $80 billion in 4 years (that’s a compound growth of about 21% per annum). Here in the UK, partly driven by the strong broadband uptake, we learnt that Google’s UK advertising revenues are set to outstrip those of ITV.
In the same way that Microsoft dominated the 1990’s and told the majority of us how we would interact with our computers, Google is beginning to dominate this decade by helping consumers explore vast quantities of available information and to find what they are looking for.
The vast majority of Google’s revenues are from search advertising, response driven marketing that is attracting substantial revenues from businesses that pay by the click – that is to say they pay partially by results. It’s clear as […]
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