What is the world of online travel coming to when the leading players in this space start employing fictional characters to pump up their sales and then issue a press release commenting on the escapades of their made-up creatures to boot?
First we had Cheapflight’s “Where the hell is Biggles?” campaign on YouTube, and now we have “The Roaming Gnome” from Travelocity hitting the screens of MySpace.
US-based interactive marketing company Click Here says its latest online effort to showcase Travelocity’s beloved ad icon is realising huge success.
In a press release, Click Here notes that the gnome is “not all about fun and games” (of course not, gnomes are serious business).
The company adds, “Travelocity’s foray into MySpace with The Roaming Gnome was made with increases in traffic, bookings and brand loyalty/buzz, as well as exposure to new audiences, clearly in mind”.
Case in point: with minimal hype following the profile’s soft launch, The […]
Published by Travolution Blogger
Continue reading: Biggles, gnomes, oh my…
